Records, and was part of the Warner Bros. Originally founded in 1944, the label was known as Warner Bros. The first phase of the project involved brand strategy and a renaming of the company. In addition to the new leadership, the new identity coincides with the company’s move to a state-of-the-art headquarters in downtown Los Angeles Arts District. The project represents the latest step in the company’s evolution. Co-Chairman and COO Tom Corson, who joined the company in 2018. Co-Chairman and CEO Aaron Bay-Schuck and U.S. Pentagram worked closely with the company’s leadership, including U.S. The project encompasses brand strategy and positioning, naming, messaging and digital design. roots with a circular logo that suggests a record, a sun and a globe. Pentagram has created a strategy and brand identity for Warner Records that builds on this remarkable legacy and positions it for the future. Harper holds a BS degree in Consumer Studies from Syracuse University.Warner Records is one of the world’s leading record labels, launching the careers of legendary recording artists like Frank Sinatra, Neil Young, Joni Mitchell, Prince, Madonna, Fleetwood Mac, Green Day, and countless others, and with a current roster of hitmakers that includes Ed Sheeran, Dua Lipa, Li’l Pump and The Black Keys. In 2004, when Elektra merged with Atlantic Records, she became Urban Marketing Coordinator, climbing the ranks to Product Manager, Senior Director, Vice President, and her current SVP post.

Just a month later, she was hired as an assistant in the label's Urban/Mixshow Promotions Department. Right out of college, she joined Elektra Entertainment Group as in intern in 2000.

Harper has spent her entire 22-year career with Warner Music Group, and with her new appointment at Warner Records, she will have worked at all three of the company's frontline labels. I'm looking forward to taking everything I've learned over the years and helping bring the great Warner label to new heights.' I want to thank Julie and Mike Kyser for their amazing guidance that got me to this life-changing moment, and Max Lousada for his enthusiastic support. It's not easy leaving all my wonderful colleagues and artists at Atlantic, but I'm very happy to be staying within the WMG family, where I've spent my whole career. 'It's an incredible opportunity to work with their fantastic artist roster and explore every avenue to embed their music in the culture and bring it to the fans. 'I'm super excited to be joining Tom, Aaron, and the whole Warner Records team,' said Dionnee Harper. I also want to thank Mark for his great work with us over the past five years, and we wish him all the best in the future.' We're looking forward to announcing an exciting new leadership role for Chris, who's made exceptional contributions to our success. Dionnee has done a phenomenal job at Atlantic and is loved by her artists and colleagues, so I want to thank Julie Greenwald for helping us bring her on board. 'She'll work with Aaron and me to evolve the identity of the label and unify our marketing strategy across all genres under one outstanding leader. 'Dionnee is a true marketing superstar, and her wide-ranging creativity, deep experience, passionate dedication, and closeness to culture will make her a fantastic addition to the team,' said Tom Corson. To ensure a seamless transition, he will remain in his post until Harper's arrival this fall. In addition, Mark Flaherty, Warner Records' current EVP, Head of Marketing, has decided to leave the company. Harper has played a key role in shaping Atlantic's world-class Black Music department and has been an influential guide and mentor to the next generation of Atlantic executives.Īt the same time, it was announced that Chris Atlas, Warner's EVP, Urban Music & Marketing, who recently relocated to New York City, will be taking on a new role at the label, to be revealed in the near future. She also served as Atlantic's primary liaison with Mike Caren's successful APG label. In the course of her career, Harper has worked closely with artists such as Charlie Puth, Kevin Gates, Kehlani, B.o.B, Flo Rida, and many more.

Warner records